Frank Morocco was Rolands first FR artist, they lasted one season
(not a good fit, but he was the obvious choice for marketing reasons)
and they also began an association with Chris Ryback, who is still
one of their artists, and quite good,
then they tripped over me and i got them into the Coupe Mondiale
with Faithe Deffners help, adding Mr. Chuholdi and Mr. Falcetti who were already
dealers and managed to attend and assist with display and marketing
Cory was in attendance and probably competing in some category when we
first strapped an FR3 onto him.. he was a natural with it so i took a break !
basically i had set up just inside the doorway of the products room, and
"front pumped" the FR3 and FR7 constantly, the same as i used to do Organs in
Mall Music stores. After that i took Roland around for shows and
feature presentations, most notably with Rose and getting her sold
on Rolands and involved.. her "conversion" came because of my
"Con Te Partiro" on the FR7
one year later Cory was the Roland go-to demo guy for the AAA convention
and beyond
After that i still did a few Roland events, introduced the 7x and 3x, but that was
privately for Dealers by then, not for Roland per se