Competition for gigs in this situation is not from another acoustic accordion player !! its from
G makes a good and often overlooked point, which is to
have a clue what your competition actually is and how it affects things..
the Home Organ business was once, and for a long time,
bigger than the accordion business by far. Then it went into a
precipitous and fatal decline similar in it's speed to the implosion
of the accordion market and disappearance of the majority of
it's infrastructure (schools, retailers, manufacturers) almost overnight
as it were.
it was not from other Music related stores, or from Guitars and the Beatles,
it was simply because alternative "big ticket" items in the price point
emerged that engaged the public, and sucked away the discretionary spending
of a significant segment of the available (flush) buying public.
the killer of the home organ business was the advent of the personal computer,
and other similar things to spend money on that changed the lifestyle and goals
and desires of the consumer. Not other music related competition.
What is the competition for the $8000 accordion price point ?
well, what are the other things in the lives of mostly retired,
semi-wealthy males with varying degrees of musical ability
for their discretionary spending ?
Would they perhaps be distracted with a 3 month cruise around the world ?
would they prefer a new Corvette this year ? one could live like a
King in a Bordello in Thailand for half a year on $8000
when they look at getting their "value" from a purchase, will they
even expect to live long enough to enjoy a new long-term-investment
for a reasonable amount of time ?
What is the competition for the $8000 accordion price point ?
well, what are the other things in the lives of not-yet-retired
people who play high end accordions that can afford to buy another one ?
What is the competition for the $8000 accordion price point ?
well, what are the other things in the lives of people who Gig regularly
and will the new device make their lives and gigs easier ? more fun ?
$8000 dollars worth better ? do they also need a new PA system this year
and has their SUV been breaking down a lot lately ? Did their
oldest child have a crisis of health, did a brother land in jail again
and need a big bailout ?
usually, everyone has some mad-money threshold that allows them to
make emotional, spur-of-the-moment decisions and purchases of things
they may not have otherwise been thinking of buying, and of course as we
have seen that is a wide $$ range (among us in this forum)
For me, my feeling is, if i were bringing something to market, i would target
a price somewhere in the "middle" of that mad-money tier, so the idea
of someone taking a $2000 Italian built standard accordion and adding
musitunix stuff to it and then selling it for under $4000 seems pretty swift
to me and may have a chance for success
i would suggest Roland primarily drifted away from the accordion biz
because of attrition: losing far more numbers than it could
gain with younger students or other musicians who might
consider accordion as a second instrument.. and so the "numbers"
no longer support the high-end of the market, which is what supports
the R&D investment, hence the basic limited short-term decisions
and re-evaluations that have them merely satisfying projected sales
rather than trying to "drive" the market higher with new innovation/product
i would suggest that Proxima investors found out during it's
quiet, limited "test" roll-out in Europe that the numbers were not there
and now with Korg entering that limited space they will abandon
their project completely
by the end of the year, we should be getting some feedback in the music
trades data about the penetration of Korg's accordion into the retail
marketplace.. one can expect a surge at first then the key factor is
of course how quickly the "curve" falls and to what level of average
daily/weekly/monthly sales is sustained over the first 6 months
the numbers i would like to know are: how many units they have
confidently completed building/ boxing up for shipment to dealers prior
to "opening day" and i would like to know how many units
per-day/week they are capable of building should demand exceed
expectations
another mad-money point could be, if the prices of used Rolands
start to drop significantly will a lot of lower-tier $ people be able to
finally afford one ? up to now the low side seems to have been $1500
for the smaller ones, $2500 for the 7x series, at least occasionally,
while interestingly that Roland BK module seldom dips below $1000
and has held value much better than most music electronic devices
as always, time will tell